Bitso As New Sponsor Of Sao Paulo Football Club

January 16, 2022 6:26 pm Comments

Bitso is a South American crypto trading platform that just landed a partnership with the Sao Paulo Football Club for the next three years.

The partnership entails that the Bitso brand is displayed on the football’s teams jerseys in order to increase awareness of the crypto exchange’s brand.

Bitso today is well established in Brazil, Mexico, Argentina, and Colombia.

Currently, the crypto exchange has around a 3.7 million user base spread across Latin America and the partnership is expected to expose the exchange to over 20 million football fans as club is well-known for its past titles.

AIThority reports:

“We are very proud to announce this partnership and support the Brazilian soccer team with the most international titles.

Most importantly, Bitso and São Paulo share a common goal of pursuing excellence, and, now, we will happily pursue this together from this day forward,” said Beatriz Oliveira, Head of Marketing for Latin America at Bitso.

“This partnership kicks off Bitso’s support for Brazilian sports, aligned with our growth goals in Brazil as we work to demonstrate that the crypto market is reliable, secure, and simple.”

The partnership will afford Sao Paulo FC fans to pay for tickets and merchandise through digital currencies through the Bitso platform.

Additionally, as many as 18,000 seats at the Morumbi Stadium have been reserved for Bitso customers.

“We’re thrilled to have the logo of the leading cryptocurrency company in Latin America on our tricolor jersey, and work together to provide millions of São Paulo fans with new and innovative experiences on and off the field.

With this partnership, we are opening a new chapter in the history of our club”, celebrates Eduardo Toni, executive director of marketing at São Paulo Futebol Clube.

This partnership is a continuation of a long line of crypto-related sponsors that have entered the sports advertising scene.

American cryptocurrency exchange, FTX, had previously partnered with UC Berkeley in exchange for getting the naming rights to the California Memorial Stadium.

Partnerships between crypto-related firms and sports clubs are increasingly common now indicating a widespread acceptance of the industry as a whole and further encouragement for mainstream adoption.

This trend is expected to continue in Brazil due to Brazilian financial regulators taking a relaxed approach to crypto.

As of right now, the industry has very little regulation and the only major requirement as of right now is that people report it on the tax returns if they hold a significant amount of it.

Additionally, in Brazil, there is a view that crypto is not only for those who are wealthy or understand the technology.

Reports indicate that 40% of crypto holders in Brazil are actually making minimum wage or less which solidifies the perspective in Brazil that crypto is a type of asset accessible to everyone in society.

LedgerInsights reports:

“This partnership is Bitso’s first kick into the Brazilian sport segment, and it is in line with our growth objectives in Brazil while showcasing our work to demonstrate that the crypto market is trustworthy, simple, and secure,” said Bitso’s Head of Marketing Beatriz Oliveira.

Bitso has a DLT license from Gibraltar’s GFSC.

It is expected that we continue to see many more partnerships similar to Bitso and the sports industry in Brazil as well as the rest of Latin America.

The move is reminiscent of the recent deal between Divi and LaLiga…

👉 The deal with the world’s largest football league will initially run for 3 and a half years

👉 The partnership supercharges awareness of Divi’s products to an audience of over 1 billion and provides an open invitation to LaLiga to shape the future roadmap of the wallet

👉 The relationship, recognizes the growing importance of crypto in people’s lives and popularity amongst football fans

Madrid, 2nd December 2021: LaLiga has today announced a multi-year partnership with ‘Crypto-made-easy’ pioneer, Divi to become its official crypto wallet for the MENA, South East Asia & China regions. A world first for a football league, the deal will raise awareness of Divi’s wallet to an audience of over 1 billion.

Aligned through shared values of driving innovation and creating meaningful customer relationships through rich, engaging experiences, Divi was selected because of its focus on accessibility and ease-of-use, social inclusion, and education.

The regions covered by the deal are considered by many experts to be emerging as the next crypto capitals. According to LaLiga’ s latest research, they are also areas where crypto is taking off amongst fans. Data from this year reveals that 1 in 10 fans in the MENA region are crypto investors and 6 out of 10 crypto investors in the MENA region are LaLiga fans.

“Crypto is being embraced by football fans and we want to bring in partners who demonstrate our understanding of what’s important to them and align with our values. In that regard, Divi Labs was an obvious choice,” said Oscar Mayo, Executive Director at LaLiga. ¨Much like LaLiga they are a challenger brand that is innovating its sector. Like us they are driven to deliver the very best experience to their fans. But perhaps most importantly, they, like us, care about building close links with their community and are driven to leave a long-lasting positive impact on everyone they reach.”

The partnership will push the boundaries of brand activation through a comprehensive schedule of activities. Areas include the creation of unique content and player-driven experiences that will help educate fans about crypto, leveraging of key LaLiga assets and platforms including, TV, experiential events, & the integration of CSR initiatives to build awareness of, and facilitate access to, essential services in local communities experiencing challenges that can be solved through crypto.

“Our partnership with LaLiga gives us a powerful platform from which to reach and engage new audiences around the world and deliver on our mission to enable people from all walks of life to engage in the crypto economy and achieve financial freedom and inclusion,” said Nick Saponaro, CEO, Divi Labs. “Critically, it also offers a launchpad from which to get our products into the hands of people who need them most. The partnership will enable us to accelerate the creation of real-world initiatives that help some of the most in-need communities on the planet.”

By removing barriers to entry, innovating new frictionless technologies, and delivering use cases for the developed and developing world, Divi Labs is on a mission to help people across the globe to engage in the crypto economy and achieve financial freedom and inclusion. Its self-custodial mobile wallet comes loaded with innovative features that deliver on the company’s promise of individual control and financial sovereignty. They include Divi’s patented 1-Click Masternode (MOCCI™) and staking vault technologies that make earning and owning crypto as easy as pressing play on Spotify.

Now that the hard work has been done and its core technologies have been implemented, Divi Labs’ next step is to bridge into DeFi and work with LaLiga, its audience and partners to shape the roadmap by defining the features they’d like to come next.

About LaLiga

LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 9 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

About Divi

Divi is on a mission to improve people’s lives by making crypto easy and accelerating its mainstream adoption.

By removing barriers to entry, innovating new frictionless technologies, and delivering use cases for the developed and developing world, Divi is helping people across the globe to engage in the Crypto economy and achieve financial freedom and inclusion.

Everything Divi does is in service of its vision; the delivery of a new paradigm for financial services. One that is truly decentralized, accessible to all, and works for everyone.



LaLiga Communications Department [email protected]

T +34 912 055 000 / M +34 616 035 335 / @LaLiga on Twitter / LaLiga on Facebook / LaLiga on Instagram


Media contact:

Sharmee Mavadia

E: [email protected]

M (UK): +447904732273


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