Strategy Sells 3,588 Bitcoin, Still Holds 843,775

Strategy just made its biggest bitcoin sale under the capital framework it unveiled at the end of June.

The company sold 3,588 BTC for roughly $216 million between June 29 and July 5, 2026, then used the proceeds to fund preferred-stock distributions and replenish its dollar reserve.

That does not make Strategy a bitcoin exit story. It still holds 843,775 BTC and says its USD reserve stood at $2.55 billion as of July 5.

It does make the company a different kind of market actor than it was during the pure accumulation phase.

Strategy has sold 3,588 $BTC for $216 million to fund dividends on our Digital Credit securities. As of 7/5/2026, we hodl ₿843,775 in our BTC Reserves and $2.55 billion in our USD Reserves. https://t.co/Cssgz29Psj

— Michael Saylor (@saylor) July 6, 2026

The official Strategy Form 8-K gives the cleanest breakdown of the sale.

Strategy sold 1,363 BTC from June 29 to June 30 for $80.8 million at an average sale price of $59,256. It then sold another 2,225 BTC from July 1 to July 5 for $135.2 million at an average sale price of $60,773.

The filing says proceeds from those sales were used to fund preferred-stock distributions and replenish the portion of the USD reserve used for that purpose. It also says Strategy did not sell shares through its at-the-market program during the same period and did not repurchase shares under its buyback programs.

After the sales, Strategy reported 843,775 BTC at an aggregate purchase price of $63.69 billion, or an average purchase price of $75,476 per bitcoin. The filing also says the USD reserve remained $2.55 billion and that the full $1.25 billion BTC Monetization Program capacity was still available.

The same 8-K disclosed an $8.32 billion loss on digital assets for Q2 2026, including $8.31 billion of unrealized loss. That is an accounting mark tied to bitcoin’s quarter-end value, not a claim that the coins sold created an $8.32 billion realized trading loss.

CoinDesk put the move in market context on July 6.

Its report said Strategy sold 3,588 BTC for approximately $216 million and reduced total holdings to 843,775 BTC. CoinDesk also noted that the proceeds were used to replenish the dollar reserve that supports preferred-stock dividends.

The size is what changed the conversation. Strategy had disclosed a 32 BTC sale roughly one month earlier, but this latest sale was more than one hundred times larger.

That makes the capital framework feel less theoretical, because the market has now seen Strategy actually turn part of its bitcoin stack into cash for preferred-stock obligations while still reporting a multibillion-dollar reserve and a massive remaining BTC position.

CoinDesk also reported that Strategy shares were down in pre-market trading and that bitcoin gave back part of its weekend gain after the announcement. The stock and price reaction matter because Strategy is no longer being watched only as a buyer; it is being watched as a buyer, holder, financing vehicle, and occasional seller.

That is the market-structure shift inside the story. A company that helped define corporate BTC accumulation now has a disclosed path for converting some of that reserve back into dollars when the credit side of the business requires it.

Cointelegraph covered the same transaction and tied it back to Strategy’s June 29 framework.

Its report repeated the two sale windows shown in the filing: 1,363 BTC sold at an average of $59,256, followed by 2,225 BTC sold at an average of $60,773. Cointelegraph also highlighted that the July 6 filing showed the USD reserve remained unchanged at $2.55 billion after the transaction.

The publication pointed back to the earlier framework that allowed bitcoin sales to fund dividends, increased the annual dividend rate on Strategy’s STRC preferred stock to 12%, and disclosed the larger dollar reserve. That connection is important because the July sale did not appear out of nowhere; it followed a public capital-management plan that Strategy had already put into the market.

The second account also helps keep the sale from being framed too loosely. The transaction was not described as a forced liquidation, and the reported rationale was preferred-stock distributions and reserve management.

🚨 BREAKING: Strategy sold 3,588 BTC for ~$216M, reducing its holdings to 843,775 $BTC. pic.twitter.com/0zlzsbqdoQ

— Cointelegraph (@Cointelegraph) July 6, 2026

The broader mechanics came from Strategy’s June 29 release announcing its Digital Credit Capital Framework.

That release described five pieces: the USD Reserve policy, revised STRC dividend policy, repurchase programs for digital credit securities and common stock, and the BTC Monetization Program. The reserve was intended to support preferred dividends and interest obligations, while the monetization program gave Strategy the ability to generate up to $1.25 billion for that reserve.

Strategy also wrote an important limit into the framework. The company said the BTC Monetization Program did not obligate it to sell bitcoin, and that any sale would depend on market conditions, liquidity needs, taxes, accounting, legal requirements, and management’s assessment of long-term value.

That is the tension now in front of the market. Strategy remains the largest corporate bitcoin holder, but its framework gives management a disclosed path to sell small pieces of the stack when the credit side of the business needs dollars.

For years, Strategy’s bitcoin story was simple: buy, hold, raise capital, repeat. The July 6 filing adds a new line to that playbook.

The company is still built around a huge bitcoin position. But investors now have to price a treasury strategy that can move in both directions when its preferred-stock and reserve mechanics call for it.

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