Strive CEO Matt Cole outside the New York Stock Exchange with a Bitcoin visual

Strive Adds $109 Million in Bitcoin as SATA Financing Nears $1 Billion

September 8, 2026 3:39 pm Comments

Strive just added another 1,375 Bitcoin to its balance sheet, but the more revealing number may be the one sitting just below $1 billion.

The publicly traded Bitcoin treasury company spent about $109 million on the purchase between August 31 and September 4. According to Decrypt, Strive paid an average of $79,281 per Bitcoin and lifted its total holdings from 23,156 BTC to 24,531 BTC.

Those holdings were worth roughly $1.9 billion at the market price cited in the report. The purchase also left Strive with more Bitcoin than several better-known public companies, placing it fifth among corporate Bitcoin treasuries in the referenced ranking.

The company has bought Bitcoin in three consecutive weeks, and each weekly increase topped 5%. Strive’s stack grew from 20,245 BTC to 24,531 BTC over that period, a gain of 4,286 BTC.

The report also noted that cash rose from $183.5 million to $202.6 million during the latest week despite the new Bitcoin purchase. That combination shows how aggressively Strive is raising capital while keeping liquidity available for its preferred-stock obligations.

That is a 5.9% increase in one week. It is also the third straight week in which Strive expanded its Bitcoin stack by more than 5%, according to the company’s chief risk officer.

Over the full three-week stretch, holdings climbed 21.1%, from 20,245 BTC to 24,531 BTC.

The pace matters. Strive is using a purpose-built financing machine to raise capital repeatedly and buy more BTC.

The company measures its capital decisions against Bitcoin rather than a conventional cash benchmark.

The key part of that machine is SATA, Strive’s Variable Rate Series A Perpetual Preferred Stock. CEO Matt Cole said 70% of the capital raised last week came through SATA.

The preferred shares now have $999 million in notional value outstanding—just one million dollars short of the billion-dollar mark.

Notional value is the face value of the preferred shares issued, not a pile of cash waiting in Strive’s bank account. SATA pays holders a cash dividend at a 13% annual rate while giving Strive a source of long-duration capital that does not mature like traditional debt.

Strive’s own Investor Relations materials describe the company as a structured-finance business that uses Bitcoin as its hurdle rate for capital deployment. SATA is central to that strategy: Strive aims to earn a spread between the preferred stock’s financing cost and Bitcoin’s long-term return.

The company says this hurdle rate forces every investment decision to compete with Bitcoin’s expected appreciation. Its operating model combines balance-sheet management, continued Bitcoin accumulation, and an asset-management subsidiary overseeing nearly $3 billion across exchange-traded funds and direct-indexing products.

Strive presents SATA as a way to give preferred shareholders regular cash flow while the company captures any long-term return above the security’s financing cost. That design can reduce reliance on short-term debt, but it also makes the dividend rate a clear benchmark that the Bitcoin strategy must beat over time.

If Bitcoin appreciates faster than the cost of servicing SATA, common shareholders gain exposure to a growing pool of BTC without relying entirely on repeated common-stock issuance.

That spread is the attraction behind the model.

But the obligation does not disappear when Bitcoin falls. Strive still has to fund SATA’s dividend, and the 13% rate is expensive capital.

The preferred structure is perpetual and carries no conventional maturity date. Even so, weak Bitcoin performance or fading demand for new SATA issuance could narrow the spread the strategy depends on.

For now, the balance sheet is expanding quickly. Strive’s 24,531 BTC were worth roughly $1.9 billion around the time of the announcement, while its cash position reportedly rose from $183.5 million to $202.6 million during the week even after the Bitcoin purchase.

The next milestone is obvious: SATA crossing $1 billion outstanding. The more important test comes after that—whether Strive can keep converting preferred-stock demand into Bitcoin growth without letting a high financing cost outrun the asset it is buying.

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