The Sandbox (SAND) And Ubisoft Partner To Bring Rabbids Franchise To Metaverse

By Kevin • February 15, 2022 9:37 am • Comments

Well-known game publisher Ubisoft has announced that they will be bring their Rabbids franchise to the Sandbox metaverse.

The Sandbox is an Ethereum-based metaverse where assets such as land can be sold as NFTs and currently runs on its native token SAND to do transactions.

The game trails the other popular metaverse game Decentraland and is currently ranked the 33rd largest by market capitalization with a total cap of $4.5 billion at the time of this writing.

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The involvement of a major game publisher like Ubisoft will likely help expand the metaverse game and attract additional investors to SAND due to its increased utility.

DeCrypt.co reports:

Ubisoft will have its own LAND plot in The Sandbox’s shared online world, which the company can customize and monetize as it sees fit.

The publisher will launch its interactive space in The Sandbox with its Rabbids franchise, bringing in blocky recreations of the goofy, rabbit-like alien creatures that users can utilize within the game’s VoxEdit and Game Maker tools.

The publisher also plans to bring other IP from its sizable stable of popular gaming franchises.

Ubisoft’s top video game IP includes Assassin’s Creed, Just Dance, Far Cry, and Tom Clancy’s Rainbow Six, although it hasn’t announced which additional IP will enter The Sandbox.

“The Sandbox is welcoming all creators alike, whether born in web3 or already established game studios,” The Sandbox co-founder and COO Sebastien Borget told Decrypt.

“We’re pleased to see a company such as Ubisoft embrace the values of decentralization and let fans play with the Rabbids in novel experiences owned by their creators,” he added. “The moment aligns with our mission to build the open metaverse, where everyone is welcome.”

Within the game, users can do more than buying and selling plots of virtual land such as monetizing the land for rental purposes or other in game services.

NFTs within the game can represent a wide range of digital assets which also include things like 3D avatars, in game items, and more.

Once the virtual assets within the game continue to have actual value due to increased utility for practical reasons or for gaming reasons such as popular games being integrated into the metaverse, investors are hopeful that tokens such as SAND will increase in price.

So far, there have already been a number of well known brands and celebrities that partnered with the Sandbox such as Snoop Dog, Adidas, and Warner Music Group.

Venturebeat reports:

The Sandbox has partnered with multiple other companies within its metaverse. Most recently, it partnered with Warner Music to make a music-themed world in the metaverse.

Sebastien Borget, COO and co-founder of The Sandbox, said of its partnership with Ubisoft, “We welcome Ubisoft into the open Metaverse as we work together to create new possibilities for players, fans, and creators with blockchain and Web 3.”

Guillaume Mammi, Ubisoft’s senior manager of new business and partnerships, said in a statement, “We’re excited to bring the Rabbids to The Sandbox community and to empower players to create their own original experiences incorporating elements of our gaming IP.

Ultimately, some investors are betting that the metaverse will be more than just a temporary trend and are keeping a close eye on the two crypto coins that currently lead the space which are MANA and SAND.

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