Fox Corp Teams Up With Polygon!• January 9, 2024 12:47 pm • Comments
At the center of the collaboration is the Verify protocol, which is used to verify that online content such as images, videos, and articles originated from a specific source—in this case, Fox.
This is being done to combat the growing problem of artificial intelligence deep fake videos and web content scraping by A.I. and large language models.
Projects such as ChatGPT and others scour the internet for content to teach their LLMs; generative A.I. also uses the content to generate the A.I. content itself.
Nothing ChatGPT or MidJourney creates is original. It is all based on an amalgamation of human inputs. Here’s what we currently know about the collaboration between Fox and Polygon:
With the rise of AI tools and AI-generated media, distinguishing truth from lies is difficult. Proving provenance and authenticity of any given piece of content is now more important than ever.
That’s where Verify, by Fox Corporation (built on Polygon PoS), comes in.
The public… pic.twitter.com/NzTiftQ9gk
— Polygon (Labs) (@0xPolygonLabs) January 9, 2024
💰 Fox Corp launches #Polygon-based blockchain platform to address AI firms’ use of content.
Polygon said the Verify protocol would be able to confirm whether Fox-created content used on another platform had been verified by the media outlet.
— Crypto News (@CryptoNews_HQ) January 9, 2024
Coin Telegraph confirmed:
The launch of the blockchain platform seemed to be aimed at addressing the rise in content used by AI tools by media organizations and other firms where citation or copyright issues are present.
Polygon said Verify would be able to confirm whether Fox-created content used on another platform had been verified by the media outlet.
One individual jokingly stated: “Fox Corp jumps on the blockchain train to tackle AI’s content-devouring tendencies! Can’t wait for robots to binge-watch our favorite shows now.”
— Wanfeng🏴☠️ (@7toot9opee) January 9, 2024
— Crypto Man (@CryptoMan_News) January 9, 2024
The Block explained:
With the public beta launch of Verify on Jan. 8, “any media company can register content, from articles to audio to images, and grant usage rights to AI platforms.
Using the Verify tool, individual pieces of content are cryptographically signed on Polygon PoS, allowing consumers to identify content from trusted sources,” Polygon Labs continued, adding that Verify has since amassed 89,000 pieces of content across the corporation’s brands.
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